How to Become a Social Influencer in 5 Easy Steps

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Most people think that being an influencer is just snapping photos and posting BUT it’s much more than that. Here are some helpful tips to help you get started on your social media journey.

Becoming an influencer on social media takes a lot of patience and even more determination. If you want to make sure that you are giving it your best shot, or if you want to make sure that you are able to achieve great results, then this guide should help you to do that with ease.

Find a Niche

The first thing that you have to do is try and find a niche that works for you. This is a must, because if you don’t, then you may find that you end up not being able to penetrate the market and find people who are interested in what you have to say. Every influencer that you see around, whether it is on Twitter, YouTube or even Instagram will have some kind of niche. If you do not have a niche that you can work with, then you may find that you are not able to capture the attention of your audience. You may even find that you end up trying to market to just about everyone and this will make it much harder for you to get the results you are trying to achieve.

Choose a Platform

If you want to become a social media influencer, then you should know that there are tons of platforms out there that you can use. You may find that you can use YouTube, Facebook, Twitter, Instagram and more. Before you even think about becoming a social media influencer, you have to work on your presence. You can use a lot of social networks here, but ultimately, you have to make sure that you find one that gives you the chance to focus on your content. You can be active and even engaged on the other platforms, but ultimately, you need to be investing most of your efforts into a single one. There truly are many factors that you have to think about when choosing a social media network, such as trying to find your niche. You need to find a niche and you need to identify what your main focus is going to be. Your main channel will need to reflect this niche. If you want to delve into the world of fashion for example, then Instagram may be the best choice for you.

Find out who your Audience is

As well as finding out what niche you want to penetrate, you also need to make sure that you find your audience. If you do not have any followers or subscribers, then you may find that your brand doesn’t get anywhere on social media. Defining your social media audience is crucial and ideally, you need to be focusing on people or even communities who are able to fuel the brand you are trying to create. The audience you are trying to target will usually depend on the market you are trying to access. If you are an influencer and you know that your goal is to try and educate others, then you may want to try and use LinkedIn or even Twitter. Lifestyle influencers may find themselves more on YouTube. If you are having a hard time with YouTube because it never seems to be working, then you can read more here.

What’s in it for You?

This is a big one, and you have to make sure that you don’t overlook it if possible. It’s vital that you find out what is in it for you if possible. if you don’t, then you may find that you end up making mistakes and that you are not able to get the most out of your efforts. Think about it, why do you want to become an influencer? Is there a specific product that you want to push? Do you want to try and advertise your services more? What about a website? If you can find out this information, then you will find it much easier to take things to that next level.

Have a Content Calendar

If you post whenever you feel like it then you won’t get anywhere at all. If possible, you have to make sure that you are pushing valuable content and that you are also doing your bit to engage your audience on social media. If you can do this, then you will soon find that it is easier than ever for you to get the result you want out of your experience. People who tend to value things like commitment or even consistency often follow influencers because this is what they get. You have to show up every day, or every week with a message that is consistent. You also need to produce content that is relevant to the audience you are trying to target. When you have an idea of the content you want to create, you can then develop a calendar which helps you to push goals like this. A lot of people overlook how important it is to have a calendar because they like to play things fast and loose. If you follow this strategy then you may find that you end up experiencing success early on, but then things gradually start to phase out and you just can’t bring it back.



2021 Year in Review As A Part-time Influencer

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2021 will be over before we know it but I had to take time to reflect. This year has been amazing, I feel so close to where I want to be. For the first time, my dream of influencing/blogging feels obtainable. Let me start by saying, if you’re in this game for money, don’t be. You’ll only be driven by it and it can lead you down a dark hole.

I consider myself a blogger/content creator within the lifestyle space. On my platforms you’ll receive tad bits about my life as a whole; motherhood, skincare, beauty finds, mental health, and marriage. I use to think that I wanted to be a “mommy blogger” but I’m just not sure if that’s my lane. My kids are not always wanting to be on camera and that’s fine. What I can give you is me, I am the one that’s choosing to be out front.

In March 2021, I made the decision to work hard and build a stronger audience. I hit my first major milestone of 10k followers on Instagram at the end of April. I was so proud of this because that meant more opportunities to do the things I love. Here are some of my favorite campaigns from the year.

TOP Organic Project

It was really fun to incorporate my daughter, she is really shy but these are things we discuss and I felt it was important to share them.

Sparkle Paper Towels

Whew, I was sweating bullets with this one. This was my first video campaign and I’m still learning my way around the camera but I’m happy with how it turned out. 

IHG Hotels

I’ve had the chance to work with them twice this year and both times were great. Each experience renews my love for travel and I can’t wait to bring more content like this your way.

Belk

I am a southern girl at its finest and I’ve grown up shopping at Belk with mom and grandmother. Getting to work with them felt like a dream! 


American Greetings

They were on my wishlist for a long time. I love American Greetings cards and getting the chance to share them felt like I was finally checking off one of my biggest goals.

Honorable Mention: David’s Bridal

While I didn’t “work” with them this year, we worked together very closely in 2020 to help prepare me for my big day in 2021. I felt like a princess - I will forever be thankful to them for helping me bring my wedding day dreams to life. 

If you’re looking to become an influencer or content creator here are a few things you should know.

  1. Just start - don’t look at others (easier said than done)

  2. Be willing to learn - everything won’t be handed to you, do your research!

  3. Be yourself - community is everything! You don’t want a large following of people that don’t relate to you.

  4. Find your tribe, but understand that not everyone wants you to win. Be selective!

  5. Trust yourself, you know what’s best for you and the brand you’re working to create. Not every offer will be the right fit.


Looking Ahead 2022

woman looking off to the side

I truly believe 2021 was just a preview of what 2022 has in store for me. I see double in my future! My goals are to continue working hard, take breaks when I need to, learn and invest in myself. As we all know video content is king - I plan to improve my video skills. I love watching it and I really want to be able to create it! 

Cheers to the year ahead. Wishing you lots of love and happiness to come! 


Impact Health Sharing: A Modern Approach to Health Insurance

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Thank you Impact Health for sponsoring this post. 

How many people do you know wish they could leave their 9 to 5 and go full time with their side hustle? I personally know quite a few, myself included, but what’s holding them back? For many, it’s health insurance and the certainty of a paycheck. While many Americans are living paycheck to paycheck, it’s difficult to think about not having health insurance. In this forever-changing climate, you never know when you’ll need to seek medical attention. Impact Health Sharing is changing the way we think of healthcare through their modern approach of healthcare  sharing.

Founded by Phil and Angela Chrysler, faith-inspired entrepreneurs, business owners, and charitable activists. Their goal is to have healthcare become obtainable for those in need. Impact was made with the creatives, dream chasers and solopreneurs in mind. With affordable options - plans start as low as $65 for individuals, $330 for families and special pricing for seniors. Members will receive comprehensive medical and preventative care; including 24/7 access to telemedicine for free!

I work full time in the administrative field and I’m a content creator part time. I enjoy building community and sharing my life online through content creation. My side hustle doesn’t feel like work and it brings me so much joy. I have hopes of one day doing this full time but the thought of not having health insurance for my family makes me second guess if that’s truly a possibility. Knowing that my family will have access to care is my top priority.

Impact Health Sharing prides itself on leading the industry with transparency. The best part is you don’t have to stress about finding a new provider.  Impact Health leaves you worry-free; there is no such thing as out of network – they work with ANY PROVIDER.

Impact is a not-for-profit organization. It is a member-centric program that focuses on members and not profits. In fact, they just GAVE BACK to their members portions of their monthly shares that totaled $281,260.

While Impact is not insurance,  it’s an alternative and a new way to think of how we navigate the healthcare system using healthcare sharing. Health sharing is a voluntary, not-for-profit concept where millions of Americans connect to share in the cost of each other’s medical bills. This idea was started in the early 1980s and has since taken off. It’s a service centered around community, shared beliefs, and ethics. There are no regulations on when (no enrollment dates) or who can join. Impact delivers a modern and affordable alternative to health insurance, and it’s designed to work better and feel better than insurance. 

Curious if Impact is right for you? Head over to their site to explore their plan options. Take back control over the way you do healthcare. Now you have a choice. Impact Health Sharing is giving me the confidence to know there are other options available – so when I’m ready to become a full-time solop, my family and I will be covered. 






Household Cleaning Hacks | Clorox Council

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For the last year I have been able to serve on the Clorox Advisory Council - it's filled with an amazing group of people that share tips and tricks of everyday life and cleaning hacks! However, it is not open to the public - invitation only. It’s been an awesome experience, and I want to share it with you!

Sadly, within the first month of our term, we were all impacted by COVID-19. Clorox took a major stand on what they would do to help fight this virus - their efforts are truly commendable. Clorox has found ways to increase production, provide helpful information, support healthcare workers and give back to communities. If you would like to read more please see here!

The Clorox Council has made me more aware of the products they offer and HOW to properly  use them. So here are a few things that I have learned.

Cleaning, Sanitizing and Disinfecting

We often hear these words used interchangeably but there is a major difference. I have worked in childcare for many years and we have always said that we would “clean or disinfect.” Here’s the difference - cleaning means to remove dust, dirt or debris by scrubbing, washing or rinsing. To sanitize means you’re only reducing the bacteria and disinfecting actually destroys or inactivates both the bacteria and viruses that are listed on a products label. 

DIY Disinfectant Solution with Clorox Bleach

I have always used ⅓ cups of bleach to water and that is not right. It really depends on what product you are using. I know I can’t be the only one that’s guilty of not reading instructions. Clorox has made it very easy for you to use their online tool to find the right measurements or simply turn the bottle over and read the instructions to use correctly.

Tough Stains

I am ALWAYS running to Google when one of the kids gets a stain in their clothes or the carpet. I’m looking for DIYs - anything to help me get it out. Now, I don’t have to, I head over to the Clorox website and explore by stain for a remedy of removal! If you visit their “how to” section you will find plenty of information!

Here are my favorite tried and true Clorox products!

Clorox® Splash-Less® Bleach I grew up using Clorox bleach- nothing else truly compares! I really like that they have now made it scented, so if you didn’t enjoy the smell of it before it’s a little easier to handle now.

Clorox® Disinfecting Wipes - these are incredibly handy, especially for little jobs. If a spill occurs or dirt is left behind from emptying a backpack, I can easily wipe the surface! No extra products needed.

Clorox® Clean-Up® Cleaner + Bleach is my holy grail! I can’t get enough of it. When I’m cleaning the bathroom or kitchen, I really don’t need much else! I like to keep a microfiber cloth in my bucket and clean and go!

Friendly Reminder: Use products as directed. 

I would love to know what your favorite Clorox products are!